Winter can be a challenging time to sell a home, but it also presents a unique opportunity to
create an inviting, cozy atmosphere that helps buyers envision themselves living there. With
shorter days and colder weather, a warm and welcoming home can make all the difference. Here
are some practical tips to help you create a space buyers will love this winter:
Keep It Warm: Set the thermostat to a comfortable 68–72°F. If you have a fireplace, light it to
create a warm, inviting atmosphere.
Brighten Things Up: Winter has less natural light, so use warm-toned LED bulbs and layer
lighting with overhead fixtures, lamps, and accent lights. Turn on all lights, even in closets and
basements, during showings.
Seasonal Touches: Decorate with simple, tasteful items like wreaths, garlands, or bowls of
pinecones. Keep it minimal to avoid distracting from the home’s features.
Add Cozy Textures: Layer soft throws on sofas and armchairs, and use plush pillows and rugs
to make spaces feel warm and inviting, especially on tile or hardwood floors.
Highlight Winter Features: Emphasize amenities like radiant floor heating, energy-efficient
windows, or a mudroom, as these can be big draws for buyers in colder months.
Stay Clean and Safe: Keep entryways clean and dry, with mats for wiping feet and a spot for
coats and boots. Ensure driveways and walkways are shoveled, salted, and safe to navigate.
Engage the Senses: Create a welcoming atmosphere by baking cookies, simmering cider, or
lighting subtle seasonal candles in scents like vanilla or cinnamon. Soft background music adds
to the mood.
Showcase Outdoor Spaces: Clear snow from patios and add inviting touches like a fire pit or
string lights. Use summer photos to showcase the yard’s full potential.
Welcome at the Door: Keep the porch clear and add a pop of color with a seasonal wreath or
evergreen planter. A clean, cheerful entrance sets a positive tone.
Freshen the Air: Avoid heavy air fresheners; opt for subtle scents like pine or spices to keep the
home smelling pleasant and cozy.
